C2 : Collections of Color

Contact: Heather Connor
The Coatings Alliance
888.989.4888
info@c2color.com

C2 Paints Announces the Arrival of 92
Rich, New Colors to Its Palette

East Amherst, NY - C2 Collections of Color is causing another stir in the design industry. The company is introducing 92 new colors to its palette that are on the cutting edge of design and color trends. In its endless pursuit for color perfection, C2 recognized a need for more complex neutrals, reds, greens and yellows. And, with names like Death By Chocolate, Red Stiletto and Gold Digger, this innovative company puts some fun in every can, too. All 496 C2 colors are currently available at 70 independent paint dealers across North America.

"These new colors really enhance our existing palette," says Harry Adler of Adler's Hardware in Providence, RI, and a founding member of The Coatings Alliance. "Designers and consumers alike will be pleased with the substantial number of complex neutrals we've added to the mix, and there are several rich, deep colors that are destined to become favorites."

Introduced five years ago, C2 was immediately embraced by interior designers, architects, painting contractors and homeowners for its rich, vibrant colors, its superior performing paints and its advanced color tools. While most paint makers use just 12 colorants, all C2 colors are created with a sophisticated 16-colorant European tinting system. These four additional pigments enable C2 to create colors that are high in strength and opacity, giving C2 the best hiding power in the industry. And, by mixing four to seven pigments per color, instead of the standard three, C2 achieves hues of unsurpassed depth and complexity.

C2 also addressed two common complaints heard from designers and consumers: it is difficult to make selections from such small paint chips, and the paint doesn't match the paint chip. C2 was the first coatings company in North America to introduce an oversized paint sample, the 18" x 24" Ultimate Paint Chip, made with real paint - not the industry standard printer's inks or lacquers. In fact, all of C2's color tools are made from C2 paint - fan decks, generously-sized take-home chips and the Ultimate Paint Chips. Finally, what you see on the chip is what you get on the wall.

The Coatings Alliance is a group of independent paint retailers that create, supply and sell their own brand of ultra-premium paint - C2 Collections of Color. The Coatings Alliance, formed in 1998 in response to the rapid consolidation of paint manufacturers and suppliers, is the first and only member-owned co-op in the coatings field. With decades of industry expertise, The Coatings Alliance founders created a unique business model that made every retailer-member an owner of the company. Since its founding, The Coatings Alliance has grown to represent 48 members with a total of 70 storefronts in the U.S. and Canada. Please call (919) 792-0622 for the latest information about The Coatings Alliance and C2.

####

<< Return to the Press Room index